KAJA is bite-sized beauty packed with Korean innovation. From bouncy blush
to cushiony lip color, we develop products that complement all skin tones—buildable, blendable formulas that flex to fit your shade and work to enhance (not cover up) what you’ve got. Exclusively at Sephora.

 ROLE: Branding & Identity, Campaign Art Direction, Video Art Direction,
Logo Design, Packaging Design, Retail Design

Concept

At KAJA, we design from the idea that our products are a truly interactive, sensorial experience. Consumers can touch the playful packaging, feel the unique textures on their fingertips, and see the transformation upon application. 

Photography

We create fun, youthful looks that appeal to the Gen-Z pursuit of self-expression. 

Packaging

For a tactile appeal, our packaging uses vivid colors, unique finishes, and rich textures to create a sense of movement and vitality.