sephora_collection.png

Sephora Collection

SephoraCollection_MV_Vertical4-cop60.jpg

 
sc_logo.png
 
 

 A year long, 360 rebrand project for Sephora's private label, Sephora Collection.
The project produced newly redesigned logos, campaign photography, custom script typography, in-store graphics, and online experiences.

ROLE: Branding & Identity, Campaign Art Direction, Retail Design, Web Design

 

sc.gif
Illustrations: Jessica Lee

Illustrations: Jessica Lee

SC_BANNER_STANDARD_DOUBLE_59X84_US_60.jpg
In-store

In-store

SC_BANNER_STANDARD_DOUBLE_59X84_US4+copy_60.jpg
ezgif.com-video-to-gif (3).gif
DeluxeSampling_Boing_4x4_60.jpg

CREDITS:

Creative Director: Boyoung Kim, Beauty Photography: Liz Collins
Still Life Photography: Kanji Ishii, Senior Art Director: Emily Brucker
Art Director: Michelle Villasenor, Senior Designer: Grace Kim
Typography Design: Matteo Bologna, Illustrator: Jessica Lee